Backlinks for seo Backlinks for SEO consist of two main types: anchor and non-anchor backlinks. Anchors are linked to a primary search term, as this keyword is essential for SEO performance. Bare links carry equal weight – these are plain URLs, while clickability matters as they offer a path for search robots; crawlers navigate the target page along with internal pages, which benefits the site. Updates are shared through majestic. If there are fewer links on a particular platform, updates are provided on the platform with a larger number of backlinks because of delays in indexation.